'Redbone' | ||||
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Single by Childish Gambino | ||||
from the album 'Awaken, My Love!' | ||||
Released | November 17, 2016 | |||
Format | Digital download | |||
Recorded | 2016 | |||
Genre | ||||
Length |
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Label | Glassnote | |||
Songwriter(s) |
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Producer(s) | ||||
Childish Gambino singles chronology | ||||
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'Redbone' is a song recorded by American rapper and singer Childish Gambino, the stage name of Donald Glover. It was released on November 17, 2016, and serves as the second single from his third studio album'Awaken, My Love!'[2] The song received three Grammy Award nominations including Record of the Year at the 60th Annual Grammy Awards, eventually winning the award for Best Traditional R&B Performance.[3]
- 6Charts
Background[edit]
Following the release of 'Me and Your Mama', Gambino released the song on November 17, 2016 premiering on Annie Mac's Hottest Record on BBC Radio 1, with the DJ describing it as 'oozing with soul'.[4][5]
Recording and production[edit]
'Redbone' was written by Donald Glover and produced by Ludwig Göransson. When Glover was doing an interview with Triple J about the album he said:
“ | There wasn't a ton of vocal stuff done .. I think people hear 'Redbone' and are like, 'Oh, he pitched up his vocals,' but there was no vocal pitching on the album—I just sang differently.[6] | ” |
Göransson recorded all the instruments starting out from a drum beat that Donald Glover was playing. The intro of the song is dominated by a recurrent slap bass line and the Maestro G-2 wah of a vintage Telecaster that plays the melody while a synth organ makes the counterpoint. An old Rhodes conduct the base chords in D minor as other instruments get in, like a clavinet, a mellotron, a glockenspiel and the Juno-106 synthesizer. The outro part ends with several fuzz guitar harmony licks, a doubled distorted acoustic guitar and some classic piano arrangements.[7] The melody used in the song was first heard in Jaco Pastorius' 'Portrait of Tracy'. The song also contains elements from 'I'd Rather Be with You' by Bootsy's Rubber Band.[8]
Commercial performance[edit]
'Redbone' was a sleeper hit in the United States, debuting at number 75 on Billboard Hot 100 for the chart dated December 10, 2016.[9] The song then re-entered and peaked at number 12 on the chart for the week of August 19, 2017,[10] making it Gambino's highest-charting single at the time (since surpassed by “This Is America”) and his first top 20 single. The song became Childish Gambino's first ever number-one single on the Adult R&B chart.
The track was voted into fifth place in Australian radio station Triple J's Hottest 100 of 2016.[11]
Usage in media[edit]
The 2017 film Get Out, directed by Jordan Peele, features the song during the film's opening scene.[12]
Since its re-entry to the Billboard charts, the song has become a popular internet meme consisting of various remixes of the song to fit a certain theme. During a concert in June 2017, Glover acknowledged the meme onstage before leading into a performance of the song.[13]
During the 2018 Grammy Awards, an Apple ad showing off iPhone X's Animoji effect aired, in which the song was used, with an animated alien head singing the song.[14]
Personnel[edit]
- Childish Gambino – lead and backingvocals, drums, glockenspiel
- Ludwig Göransson – Fender Rhodes, synthesizers, mellotron, clavinet, bass guitar, electric guitar, acoustic guitar, additional vocals
Charts[edit]
Weekly charts[edit]
| Year-end charts[edit]
|
Certifications[edit]
Region | Certification | Certified units/Sales |
---|---|---|
Australia (ARIA)[15] | 3× Platinum | 210,000^ |
Canada (Music Canada)[40] | 3× Platinum | 240,000^ |
Denmark (IFPI Denmark)[41] | Gold | 45,000^ |
France (SNEP)[42] | Gold | 75,000* |
New Zealand (RMNZ)[43] | Platinum | 30,000* |
United Kingdom (BPI)[44] | Platinum | 600,000 |
United States (RIAA)[45] | 5× Platinum | 5,000,000 |
*sales figures based on certification alone |
References[edit]
- ^Gadsby, E (February 5, 2018). 'Top 25 Childish Gambino Songs'. HotNewHipHop. Retrieved June 9, 2018.
- ^'Childish Gambino Gets Smooth & Soulful on New Track 'Redbone''. Billboard. Retrieved December 13, 2016.
- ^Kreps, Daniel (November 28, 2017). 'Jay-Z, Kendrick Lamar, Bruno Mars Lead 2018 Grammy Nominees'. Rolling Stone. Retrieved November 28, 2017.
- ^'Childish Gambino – Redbone'. BBC Radio 1. November 17, 2016. Retrieved December 6, 2016.
- ^'Childish Gambino's 'Redbone' will help fill the Prince-shaped hole in your heart'. Retrieved December 13, 2016.
- ^'Childish Gambino: 'There Was No Vocal Pitching on the Album''. Retrieved December 13, 2016.
- ^'The Making of Childish Gambino's 'Redbone' with Ludwig Göransson'. May 10, 2017.
- ^'Childish Gambino's 'Redbone' Takes Fans On A Groovy Ride'. The Verge. November 17, 2016.
- ^'Top 100 Songs - Billboard Hot 100 Chart'.
- ^'Top 100 Songs - Billboard Hot 100 Chart'.
- ^'Flume Wins Triple J Hottest 100 Of 2016'. Retrieved January 26, 2017.
- ^Clark, Trent (February 23, 2017). 'Jordan Peele Explains Why Childish Gambino's 'Redbone' Was Perfect For 'Get Out''. HipHopDX. Retrieved February 23, 2017.
- ^Burgess, Omar (June 4, 2017). 'Donald Glover Hints at Final Childish Gambino Album During Governor's Ball Set'. Complex. Retrieved October 31, 2018.
- ^'Apple's Grammy ads feature Animoji lip-syncing to Childish Gambino and Migos'. The Verge. January 28, 2018. Retrieved January 29, 2018.
- ^ ab'ARIA Australian Top 50 Singles'. Australian Recording Industry Association. August 21, 2017. Retrieved August 19, 2017.
- ^'ARIA Urban Singles Chart'. ARIA. Retrieved February 4, 2017.
- ^'Ultratop.be – Childish Gambino – Redbone' (in Dutch). Ultratip. Retrieved February 18, 2017.
- ^'Childish Gambino Chart History (Canadian Hot 100)'. Billboard. Retrieved June 27, 2017.
- ^'Childish Gambino Chart History (Canada Rock)'. Billboard. Retrieved August 14, 2017.
- ^'ČNS IFPI' (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100 and insert 201727 into search. Retrieved July 11, 2017.
- ^'Le Top de la semaine : Top Singles Téléchargés – SNEP (Week 32, 2017)' (in French). Syndicat National de l'Édition Phonographique. Retrieved August 12, 2017.
- ^'IRMA – Irish Charts'. Irish Recorded Music Association. Retrieved June 17, 2017.
- ^'NZ Top 40 Singles Chart'. Recorded Music NZ. August 21, 2017. Retrieved August 18, 2017.
- ^'Portuguesecharts.com – Childish Gambino – Redbone'. AFP Top 100 Singles. Retrieved July 5, 2017.
- ^'Official Scottish Singles Sales Chart Top 100'. Official Charts Company. Retrieved January 21, 2017.
- ^'ČNS IFPI' (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201732 into search. Retrieved August 16, 2017.
- ^'Sverigetopplistan – Sveriges Officiella Topplista'. Sverigetopplistan. Retrieved July 14, 2017.
- ^'Childish Gambino: Artist Chart History'. Official Charts Company. Retrieved July 8, 2017.
- ^'Official R&B Singles Chart Top 40'. Official Charts Company. Retrieved December 13, 2016.
- ^'Childish Gambino Chart History (Hot 100)'. Billboard. Retrieved August 8, 2017.
- ^'Childish Gambino Chart History (Adult Alternative Songs)'. Billboard. Retrieved February 23, 2017.
- ^'Childish Gambino Chart History (Hot R&B/Hip-Hop Songs)'. Billboard. Retrieved August 8, 2017.
- ^'Childish Gambino Chart History (Adult R&B Songs)'. Billboard. Retrieved May 16, 2017.
- ^'Childish Gambino Chart History (Pop Songs)'. Billboard. Retrieved August 15, 2017.
- ^'Childish Gambino Chart History (Rhythmic)'. Billboard. Retrieved July 5, 2017.
- ^'ARIA End of Year Singles 2017'. Australian Recording Industry Association. Retrieved January 5, 2018.
- ^'Canadian Hot 100 – Year-End 2017'. Billboard. Retrieved December 17, 2017.
- ^'Top Selling Singles of 2017'. Recorded Music NZ. Retrieved December 22, 2017.
- ^'Hot 100 Songs – Year-End 2017'. Billboard. Retrieved December 12, 2017.
- ^'Canadian single certifications – Childish Gambino – Redbone'. Music Canada. Retrieved December 19, 2017.
- ^'Childish Gambino 'Redbone''. IFPI Denmark. January 3, 2018. Retrieved January 9, 2018.
- ^'French single certifications – Childish Gambino – Redbone' (in French). Syndicat National de l'Édition Phonographique. Retrieved February 13, 2018.
- ^'New Zealand single certifications – Childish Gambino – Redbone'. Recorded Music NZ. Retrieved August 11, 2017.
- ^'British single certifications – Childish Gambino – Redbone'. British Phonographic Industry. Retrieved November 18, 2018.Select singles in the Format field.Select Platinum in the Certification field.Type Redbone in the 'Search BPI Awards' field and then press Enter.
- ^'American single certifications – Childish Gambino – Redbone'. Recording Industry Association of America. Retrieved December 20, 2018.If necessary, click Advanced, then click Format, then select Single, then click SEARCH.
External links[edit]
- Audio on YouTube
- Lyrics of this song at MetroLyrics
Childish Gambino’s “Redbone” is an irresistible slice of sweaty, sultry, vintage R&B — but it’s also a song that’s difficult to imagine on the radio alongside Post Malone, “Despacito” or The Chainsmokers. Add to that, Childish Gambino is the stage name of actor Donald Glover, who, owing to a stacked schedule including the TV series “Atlanta,” the forthcoming “Star Wars” film and “The Lion King” remake, was largely unavailable to promote the album from which the song comes, “Awaken, My Love!” The kicker? Gambino is known as a rapper — and “Awaken” has no rapping.
Such situations often lead labels to scale down their promotion on the assumption that it’s throwing good money after bad. However, the opposite was true of Gambino’s label, Glassnote, the proudly independent label founded by four-decade industry veteran Daniel Glass, which is celebrating its tenth anniversary this year, and which landed “Redbone” at No. 19 on BuzzAngle’s Top Songs of 2017 (to date) chart.
“We got the complete album in August of 2016 — and when we heard it we knew we had something so special and unique,” Glass recalls. “So we urged our entire staff to get out of their offices and play it for clients. Then the fire got lit when [Apple Music’s Beats 1 DJ] Zane Lowe played the record nine times in a row! That lit a fuse at Apple Music, within the industry, and our distribution company.”
Next up, during a brief window in which he was available, Glover taped an eye-grabbing, high-profile performance of “Redbone” — in which he appeared shirtless — on “The Late Show With Jimmy Fallon” in December, shortly after the album’s release.
“Our publicity team timed that perfectly,” Glass says. “Then we shifted back to radio, where we convinced urban-adult-contemporary [stations] to play it — and the Shazams were immediately so big that we spread that story through a radio format that neither Glassnote nor Childish had ever been involved in.”
While the urban-AC stations brought the song to an older demographic, the next big boost came from, of all places, the hip-hop world. “In early 2017 we went back to see our clients,” Glass recalls, “And I had lunch with Tuma Basa,” curator of Spotify’s highly influential RapCaviar playlist. “I said, ‘I’m not gonna lie to you, it’s not a hip-hop record but you should be playing it because it’s part of the culture’ — and not long after, it was on RapCaviar, even though it was unlike anything else on it. That helped us get it onto other playlists, and it stayed there for months.”
“Sonically it wasn’t traditionally hip-hop,” Basa concurred. “But it was so dope how could we not include it? ‘Redbone’ is for the culture and RapCaviar is for the culture.”
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The streaming and radio campaigns dovetailed with some key work by Glassnote’s synch department. “It was in the opening credits of Jordan Peele’s film ‘Get Out,’ we had two songs on Netflix campaigns, a couple of video games and several others,” Glass says.
Then in May, the company released a special “Virtual Reality Vinyl” boxed set of the album including VR footage from concerts Gambino played in Joshua Tree the previous summer — which prompted another round of office visits to tastemakers to show them the VR experience. “We sold out of [the boxed set] four times, and we’re bringing out a new vinyl package [later in 2017] around the new Grammy season — 15 months later, we’re still coming out with more stuff!
“It’s been an interesting project,” he says, “although it’s been challenging: We didn’t have a tour and we didn’t really have Donald, so we had to get out there and project our confidence. And Donald, to his credit, was always in cultural moments: He was on the Emmys, he was on ‘Atlanta’ and in ‘Star Wars.’ But I’ve gotta give our staff an A+ — and we’re not done! The campaign continues.”
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“Redbone” is about paranoia and infidelity in a relationship. The track was first revealed at Gambino’s Pharos concert experience, but officially premiered on BBC Radio 1 as Annie Mac’s Hottest Record. The DJ described it as “oozing with soul.”
The instrumentation, led by a plodding slap bass line, leaves a ton of open space for the swaggering, syncopated percussion and twinkling glockenspiel that evoke the track’s distinct throwback feel.
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